Demystifying Digital – Reference Architecture for Single View of Customer / Customer 360..(3/3)

The first post in this three part series on Digital Foundations @ http://www.vamsitalkstech.com/?p=2517 introduced the concept of Customer 360 or Single View of Customer (SVC).  This second post in the series discussed the concept of Customer Journey Mapping (CJM) – http://www.vamsitalkstech.com/?p=3099 . We discussed specific benefits from both a business & operational standpoint that are enabled by … Continue reading Demystifying Digital – Reference Architecture for Single View of Customer / Customer 360..(3/3)