Demystifying Digital – the importance of Customer Journey Mapping…(2/3)

The first post in this three part series on Digital Foundations @ http://www.vamsitalkstech.com/?p=2517 introduced the concept of Customer 360 or Single View of Customer (SVC).  We discussed specific benefits from both a business & operational standpoint that are enabled by SVC. This second post in the series introduces the concept of a Customer Journey. The third … Continue reading Demystifying Digital – the importance of Customer Journey Mapping…(2/3)